I also always try to inspire children to read - no matter what it is they are reading.
I've just found out that Lego.com run a Lego club. When you are logged in you can see videos and games but you can also subscribe to their FREE magazine !
They send you it in the mail. We all know how much we love getting old fashioned post and children enjoy the magazine too.
All Free !
I don't often push products but this is one I feel is worth the effort :)